AADA seeks to improve the standards of the professional service to adults of all ages by:
* Improving the skills and competence of American Counseling Association members
* Expanding professional work opportunities in adult development and aging
* Promoting the lifelong development and well-being of adults
* Promoting standards for professional preparation for counselors of adults across the lifespan
AADA also develops partnerships with other organizations that hope to improve the standards for care of adults and older adults